Are you CAW-lified?

In my professional tenure of over 13 years, I’ve led a CRM team with an e-procurement firm, freelanced as an independent recruiter and managed a human resources profile, as partner with a PR consultancy.

As part of my interactions I’d met the bubbly “I’m perfect for the job” kinds, the over-confident ‘I have an MBA degree, I know it all” kinds, the confused “Who am I? Where am I?” kinds, the aggressive “just better hire me” kinds, the entire range of them. Smart, confident and enthusiastic yet ill-prepared. These fascinating yet appalling  interactions with most freshers, led me to discover the inability of our current education system to help students develop employable skills and more importantly share updated knowledge on various professions and its copy

Eg: If you can’t express your ideas well on paper or have poor language skills, then Public Relations is not your space. Period. Your fancy BMM and Post Graduate Mass Communication degree is then futile.

How are the students going to figure this out on their own?

This was a problem that needed to be addressed and it’s then that the idea of the Career Appreciation Workshop [CAW] came to light. CAW is a workshop ;

  • that is experiential 
  • that is specific
  • that is designed to help students make early and informed choices in education and career 

It is unlike most career guidance or counseling workshops that are generic and tutorial in format.

(Click here to know more about the workshop designed for careers related to Marketing to be held on July 6, 2014).

CAW does not attempt to dissuade a student from a particular career choice. It merely attempts to help students map their technical and non-technical skills to the realities of the profession. If they don’t possess those skills, and are still passionate about that career, CAW will act as an early heads-up on additional courses or skill building programs they could indulge in.

CAW will give students a sound direction of thought. In the larger space (the real corporate battlefield), it will help businesses address the ‘job-fit’ human resource supply issue.

Inspired by Benjamin Franklin’s quote: Tell me and I forget. Teach me and I remember. Involve me and I learn, and in collaboration with Pramaanam (a start-up that works on simplifying knowledge sharing), I hope CAW works out just fine and students get truly CAWlified !

Interested! Know how you can Register for CAWMarketing, 2014, here:


By Malaika Fernandes


An Honest Attempt in….Tomfoolery

Education never gets old and never does the discussion on its effect, on the minds of people who seek it. It is and will probably always be “in fashion”. People receive it in different ways, though. Some treat it as a bandwagon and some take a conscious effort into becoming aware citizens. . But if there ever was an iota of truth – everyone is keener to achieve an end goal but “the act of learning” is almost always sacrificed.

Over the years, citizens, institutions (profit-centered or otherwise) and governments have ensured that the upcoming generations are equipped to receive education. These entities are mainly guided by the metrics they are measured with. Governments disseminate education to “showcase” their own capability and be counted among the top governing groups. Other institutions seem to serve their own objective based on which they ever began to exist in the first place. And we, the citizens, are wont in addressing our own social and peer pressures.

Getting “educated” is a common occurrence likened to a natural phenomenon of witnessing sunrise – but “learning”? Talk about an elusive goal!

Now, let me throw some facts on the results of current approach to education (reproduction from analyses done by Lant Pritchett’s recent book and work done by Center for Global Development):

  1. An average Haitian or a Bangladeshi had more years of schooling in 2010 than an average Frenchman or an Italian in 1960.
  2. Population of labour force age in developing world (reproduced more for lucidity of our discussion) has now completed 3 times more years of schooling than in 1950, when 60% of the labour force had no schooling at all.

And back home..

  1. Between 2007 and 2011, India increased expenditure on elementary education by 80%, but average learning outcomes reported by ASER surveys[1]  have slightly declined.

May I venture a guess at the risk of being wrong? A lot of it seems to be influenced by the common expectation from education institutions of making students ready for immediate employability. Aren’t organizations themselves responsible for that? When did that ever become the core agenda of an education institute?

“Oh, but the economy is run by organizations and they are entitled to get a ready resource from an education institute! Otherwise what are they there for?”

So, doesn’t this undermine  the way in which organizations have trained its workforce in the past?

Should not our “on the job” training assume more importance than putting this seemingly “pressurized goal” on our educational institutes? And how will they ever keep up with the pace with which these organizations work?

How about this: ensure every student gets the basic education (writing, reading, forming thoughts, science, history, economics, sociology, technology and the like) right on the dot and let organizations take it forward and train these students the way they want to? This training could be through other specialized institutions.blackboard-lightbulb-300x200

I am saying this because so often the employees in organizations have had a “water cooler chat” in which they openly agree that they are not using their complete education in the work they do. If that is the case then why do we even waste our efforts in acquiring knowledge that too for which we are tested and rated, and aren’t even  applying?

“Oh, but then what about the specialized skills in engineers and we need MBAs, come on!”

I have seen and experienced the services that people with these specialized skills bring to the table. Sometimes, they don’t even match the elementary standards set by schools (or actually which is presumed to be set by schools). Considering the number of years I have spent in a corporate environment, it will suffice to get a task done with the help of individuals who have obtained solid foundational education till high schools. Beyond that, something else governs the development of the careers of individuals, which is tough to define and more to experience!

Can we just focus on getting the basic standard of education right first and increase the “learning outcomes”?

In any case, I am just fooling around…. or am I?

Note: This blog was largely influenced by a recent podcast at (


By Tarun Abhichandani